UW Oshkosh College of Business

-Calendars-

-About UW Oshkosh-

-Academics-

-Admissions-

-Library Resources-

-Administration-

Current Undergraduate Majors

Campus 2006

Marketing

Dr. Bryan Lilly named 2006 UW System scholar
Largest major in the college
Student marketing club has a very interactive relationship with the professional Sales & Marketing Professional Association in the Fox Valley

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, good and services to create exchanges that satisfy individual and organizational objectives. Marketing combines advertising, business logistics, research, product management and selling in targeted efforts to satisfy the consumer or the organizational buyer with products and services in an ongoing relationship.

Career Opportunities

develop advertising objectives, set budgets, select media, create promotional materials, coordinate activities with the firm's advertising agency
business logistics & physical distribution: traffic and transportation, material handling, packaging, warehousing, order processing and inventory management
marketing research: explore product ideas, services, advertising & packaging concepts, marketability of new products & services, pricing & distribution decisions
product manager (brand manager): direct marketing activities for a company
personal selling: consulting on advertising, setting up in-store displays, training retail sales personnel & advising distributors
organizational purchasing: buying for business & nonprofit organizations